Branding, control and results - Submit Articles in Your Own Name

Article distribution is currently booming on the internet.
Authors do it for a number of reasons.
<ul>
<li>It is a good way to be picked up by the search engines.
<li>The backlinks from your resource box can help your search
engine position.
<li>You have the possibility of secondary traffic if your
article is picked up by a popular website or ezine.
</ul>
Various products and services have become available that
help you distribute your articles to the 100s of article
directories and mailing lists.

a) Software that speeds up maunal submission, or can in some
cases do this automatically.
b) Services that distribute articles in your name
c) Services that distribute articles on your behalf, but in
their own name.

<b>The Double Edged Sword</b>

Many people pay a premium rate for article distribution on
their behalf, without the worry of having to join various
article directory sites as a member, giving their own email
address, and receiving lots of emails from various Yahoo
groups.

Unfortunately what they don't realise is that often this
devalues their work.

1) In the author section on many sites, the name of the
distribution service will be shown, not that of the original
author.
2) Author sections of many article directories are a unique
marketing venue. Many visitors will visit the author profile
before reading an article all the way to the bottom. Most
profiles could have one or more websites listed.
3) Within RSS feeds from the article directories, the
distribution service might be shown in the byline, not the
original author.
4) Many article directories allow an author to change or
modify their resource box. If an article was submitted using
an account owned by a 3rd party distribution service, that
avenue will be closed.

<b>Complete Control</b>

For authors who want complete control of their branding,
either submit manually, or use article submission software.
You will receive more emails, but can always have a special
email address for this purpose. Googles Gmail service I find
is an excellent choice.
Article Announcer and Article Submitter Pro are two examples
of such software.

<b>Limited Control</b>

Use an automated submission service that ensures you are the
author. There are services that signup for members to
directories on your behalf, using a username and password of
your choice.
One such service is Article Marketer.

<b>The Inconvenience</b>

You will have to confirm your membership to many
distribution points, and some will continue to send emails
containing articles from other people. Yahoo groups normally
allow you to select a digest mode, or to not receive emailed
articles at all.
Most of this is a <b>one time effort</b>, although you will have to
be on the lookout for important messages on the email
account you use.

<b>The Massive Gain</b>

They are your articles, and you should gain maximum benefit
from them.

Using article distribution is much like a varient of
Pareto's 80/20 rule. You potentially gain 80% effective
results compared to manual distribution, for 20% of the
work.

However if your method of article distribution doesn't give
you all the possible credit for your articles, rather than
80% effectiveness, you might only be getting 60% or less.

Managing your own article distribution with tools
such as Article Announcer or Article Submitter Pro gives you
complete control to achieve your 80/20 goals.
A service such as Article Marketer which gives you full
credit, and reasonable control, might be 70% effective, for
10% of the work.

Refining your processes, and only using the most effective
method where it benefits you the most, you can maximise your
return for the work invested.

I use a combination of service and software for my own
distribution.

Posted on 22.22 / 0 komentar / Read More

Boost Your Readership - How To Make Ezines Work For You

I quickly learned that writing articles and submitting them to online publications was a great way to attract new readers and gain experience as a freelance writer.


I have been fortunate to have several of my articles published on high trafficked websites and have made some wonderful new friends as a result of submitting my articles to these free ezines.

Here's the resource box I include at the end of my articles:

Rose DesRochers is a published poet and freelance writer. Rose has been writing poetry for more than 20 years. She is also the founder of http://www.todays-woman.net, a supportive online writing community for men and women over 18. She is also the Assistant Administrator of http://www.invision-graphics.com.

What you are giving is your permission for the publisher to publish your article in exchange for a byline at the end of the article. The byline is about four lines of text about yourself, including a link to your website.

Whenever I write an article, I first publish it on my own website and then submit it to ezines. Ezines will not take the time to edit your article, so make sure that you proofread it before submitting it. You may want to have someone else go over your article for errors before submission.


Here are some ezines where you can publish your articles.

articledashboard.com
isnare.com
articleblast.com
boazepublishing.biz
articlecity.com
goarticles.com

You may also wish to search through ezinesearch.com for publications that will be interested in the genre of articles that you write.

Websites are constantly looking for free content to re-publish. Many webmasters search article directories such as articledashboard.com in search of content to publish on their websites. The number of ezines online is growing everyday. I’m constantly receiving invitations to submit articles to new ezines.

Writing and submitting free articles is a great way to gain exposure and increase your income when people want to hire you to write content for their websites.

It won’t be long and you will be recognized as an expert in your field.

Posted on 22.21 / 0 komentar / Read More

Boost Article Marketing's Search Engine Ranking Through Keyword Usage

When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals.

To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles.

For example, you are using the search engine to search for articles with ‘article marketing’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks from online readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest.

That is the wonder of using search engine ranking well. An article or a Website is enjoying a high search engine ranking if it is listed first on search engine results. You know for now that articles or sites with high ranking are more likely to enjoy higher page and readers review. As an article marketing writer, you naturally would be inclined to aim to attain that ideal search engine ranking. And manipulating with the working and operational keywords is the most likely key to that.

To be able to understand more the role of keywords targeting and usage in making your article marketing copy really effective, it would be better to know more about some specific keyword concepts. The following are those along with recommended actions to make your articles work.

Keyword density

This concept basically refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and article marketing clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your article marketing output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking.

Keyword frequency

This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire Website. As you know, online sites are not just consisting of the article content. Usually, Website designs and pages are consisting of logos and brief descriptions of the content or of the subject or content to which the site is focused at. In general, the more frequent a keyword appears in the online site, the more likely any search engine would allot a high search engine ranking for that keyword.

Keyword prominence

The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketers to put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag.

Keyword proximity

The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that any way online searchers make their queries, they would be able to arrive at the same result.

Posted on 22.21 / 0 komentar / Read More

Tips For Selecting An Autoresponder

Anyone who owns a website can gain a world of benefit from an autoresponder.  If you own a website, you probably have hundreds of visitors on a daily basis.  Through the use of an autoresponder, you can take their emails addresses and contact them anytime you wish.  Although an autoresponder is a great thing – you should be very careful when you choose the one for your website.

When you select your autoresponder, you want to purchase from a company that has a history of being stable and reliable.  There have been several companies in the past that have went out of business, taking customer lists and leaving those with their autoresponders hanging.  This can be very devastating to a company, and you should avoid it at all costs.  You should always choose a company that you can rely on, and never go by price.  If you try to save yourself some money, you could end up paying for it down the road.

If you run a big company, you’ll want an autoresponder that supports multiple lists and allows you to follow up with customers as many times as you wish.  An autoresponder can do more than just answer emails, which is why you should pay close attention to features.  Although you may have just one website now, you’ll want to plan ahead for the future just in case you decide to run more than one site.

If you don’t know a lot about computers, you’ll want to choose an autoresponder that is easy to set up.  Non technical autoresponders are always the best, as virtually anyone can install them.  Integration is also important, especially if you have a lot of other components on your website such as a shopping cart or a checkout.  If you are paying for hosting with your website, you should check and see if the package comes with an autoresponder.

For many, price is a very important factor.  If you don’t have a lot of money to spend, this will be a crucial consideration.  Although there are free autoresponders out there, you should usually use them, as they come with ads and other annoyances.  One of the best we have found that does offer a free account and no ads is www.Automatic-Responder.com for up to 250 subscribers it is a great deal. If you search around on the Internet, you may be able to find a complete package that offers you web hosting and an autoresponder together for one low price.  The savings here can be really good, especially if you use a long term option.

If you take your time and choose a reliable autoresponder, you’ll save your company and yourself a lot of money in the long run.  Buying or downloading a free or cheap autoresponder is never a good idea, as it will end up costing you both money and time.  The ideal way to find the best autoresponder is weigh out your options, take your time, and select best autoresponder for your company.

Posted on 04.59 / 0 komentar / Read More